Business Marketing Articles
Practical guides and tests from Clear Presence’s Web Design, Local SEO, Google Ads, and Social Media work, with lessons for business owners.
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How a Slow Website Affects Local SEO and Google Ads in Utah - Wix, Squarespace, WordPress
A slow website affects businesses in Utah in two ways: fewer visitors convert, and Google is less likely to favor the page.
Do Service Area Businesses Rank Lower in Google Maps?
A limited Utah County local SEO test comparing Google Maps rankings before hiding a business address, after switching to a service-area profile, and after …
Local SEO Strategy for Utah County Businesses
A practical Local SEO strategy guide for Utah County businesses, including website improvements, Google Business Profile, Apple Maps, Bing Places, reviews, and …
What Happened When I Changed My Google Business Profile Name?
A local SEO case study showing how Google Maps rankings changed after updating my business name from Clear Presence to Clear Presence Marketing.
How I Set Up Google Ads to Help Utah Businesses Get New Customers
A practical breakdown of how I set up new Google Ads lead generation accounts for Utah businesses: website readiness, tracking, microconversions, negative …
Top 10 Google Business Profile Tips for Utah Businesses
A practical, ordered guide to Google Business Profile updates for Utah businesses, covering reviews, categories, website links, booking links, services, photos, …
Off-Page Local SEO for Utah Businesses
A practical guide to off-page Local SEO for businesses in Utah, covering Google Business Profile, Apple Maps, Bing Places, directory listings, local links, and …
On-Page Local SEO for Utah Businesses
A practical guide to on-page Local SEO for businesses in Utah, covering keyword research, page titles, mobile usability, site speed, images, scripts, and schema …
Show Up in ChatGPT and AI Searches
A practical look at how local businesses can improve visibility in AI-driven search by strengthening their website, online presence, and reputation.
How to Lazy Load Google Analytics for Better Performance
A practical way to delay Google Analytics so it does not drag down website speed on Utah business websites before a visitor even interacts with the page.
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