65 Online Bookings and $22,972 in Booking Revenue

Blue Ridge Abbey needed to reach people planning a stay and see which advertising led to completed reservations. Benjamin connected Google Ads to the booking system so the property could measure bookings and their value alongside advertising costs.

From April 1 through September 30, 2026, Google Ads credited the campaigns with 65 completed online bookings and $22,972 in booking revenue from $8,990 in ad spend. That is $2.56 in recorded booking revenue for every $1 spent on ads.

Reaching People Planning a Stay

Google Ads helps Blue Ridge Abbey reach people looking for somewhere to stay in the area. The website gives prospective guests a way to explore the property and continue to online booking.

Tracking follows the path from interest in a room to a completed reservation. That makes it possible to review advertising against the bookings it receives credit for and the revenue attached to those bookings.

Six Complete Months of Results

The monthly results show both stronger and quieter periods. July recorded three completed bookings, followed by nine in August and 20 in September.

September delivered the most bookings and highest booking revenue of the six-month period, following a quieter July and a recovery in August.

More Bookings at Nearly the Same Ad Spend

August and September each had approximately $1,521 in ad spend. Completed bookings rose from nine to 20, while recorded booking revenue rose from $3,105 to $7,105—an increase of 129%.

Those results show how much monthly performance can vary even when the advertising budget stays similar. Demand, seasonality, and other marketing can also affect results.

Following the Reservation Through to Completion

Checkout tracking shows when someone starts a reservation and when a booking is completed. Completed bookings and their recorded values are the outcomes shown in this case study.

Blue Ridge Abbey can compare advertising costs with attributed booking revenue and review which campaigns lead to reservations. That gives the business a practical way to assess its advertising over time.

Where These Numbers Come From

Results cover April 1–September 30, 2026, checked on October 26, 2026. They come from completed online bookings credited to Google Ads, with booking amounts supplied by the booking system. These are the campaigns’ attributed results, rather than the property’s total bookings across all channels.

Google Ads can assign fractional booking credit. Displayed booking counts and currency are rounded; totals and ratios use the unrounded figures. The revenue-to-ad-spend comparison is before management fees and other business costs.